According to our 2014 analytics, you were especially interested in how to create a stronger digital presence for your company through branding, social media and better websites. Building stronger relationships with employees and customers was also on your radar in 2014. The most-read story of the year, about new revelations that change construction marketing, discussed how building a strong reputation and focusing on understanding buyers’ challenges would radically improve your business. Check out this article and others on our list below. 1. Two Findings That Will Change the Way You Market Your Construction Business
This research will help you tap into your client’s brain By Sylvia Montgomery, March 2014
2. The Top 10 Components of an Effective Construction Website
Use this blueprint for your company’s site By Lee Zoldan, February 2014
3. 5 Secrets to a Stand-Out Brand
How to help your business become a recognizable industry leader By Dan Antonelli, May 2014
4. Top 5 Equipment Killers
How remote monitoring can save your assets By Jeb Scarbrough, September 2014
5. There’s a Construction App for That
These must-have mobile applications can simplify your work flow By Amelia Messamore, March 2014
6. Why Project Superintendents are Key to Winning Repeat Business
Understand and incorporate the emerging role of the “salesmantendent” By Gregg M. Schoppman, February 2014
7. The Evolution of the Project Manager
Adapt to this ever-changing industry by providing training and development, or you will be left behind By Gregg M. Schoppman, April 2014
8. 6 Steps to Develop Loyal Customers
By improving your level of commitment, both sides of the partnership can benefit By George Hedley, October 2014
9. How to Use Social Media to Connect with Customers, Employees and the Construction Community
Social media can help your construction business grow By Gregg M. Schoppman, March 2014
10. 4 Steps to Prepare Compact Equipment for Winter Weather
Don’t let cold weather catch you off guard By Mike Fitzgerald, September 2014
